Whitepapers
Five AI Building Blocks for Business Transformation
IDC OPINION Organizations are entering a new phase of AI adoption. The emphasis is shifting from isolated productivity improvements to broader business transformation initiatives. Today, enterprises are pursuing strategic and impactful outcomes from AI, asking...
Reports
The AI Questions Marketing Leaders Need to Answer Now
The AI Questions Marketing Leaders Need to Answer Now A framework for navigating autonomy, judgment, legibility, measurement, and ownership in the agentic web.In partnership with Atlantic Insights, the market research division of The Atlantic, Contentful surveyed 350...
Guides
The data leader’s guide to AI analytics
The data leader’s guide to AI analytics Your data team is drowning in requests. Every day brings another Slack message: "Can you pull this metric?" "Quick question about last quarter's..." The promise of self-service analytics has been just that — a promise. AI is...
Webinars
What high-performing content teams do differently (Webinar)
What high-performing content teams do differently You can point to the work: content published, campaigns launched, and metrics reported. For a long time, that’s been enough. But when the question shifts to what’s actually driving revenue, the answer gets harder...
